Interview | GP – Intervju med Annika von Holdt om hennes fantastiska drömhem i Köpenhamn
Första gången jag såg danska Annika von Holdts drömhem i Köpenhamn var jag SÅLD! Jag tror det var de svulstiga guldramarna V.s svartvita foton, som först fick mitt hjärta slå lite snabbare. Jag började sedan läsa om Annika och blev minst lika såld på hennes uppkäftiga NO b shit personlighet. Jag kände direkt flera likheter med henne, speciellt det där med att säga saker ärligt rakt ut, att hata gå på ytliga kindpuss-mingel och att inte göra gratis jobb åt freeloader folk.
Självklart tog jag direkt kontakt med Annika för att sy ihop en liten intervju om hennes helt amazing hem. Vassegooo här får ni en intervju med en av Köpenhamns coolaste författare med 100 % #bitchpower!
Jag körde intervjun på Engelska då danska inte är min svaga punkt:)
M: Hi Annika! I will begin with saying that your home is absolutley stunning! It’s every decohollics wet dream come true. And it’s not often I as a decor-brain-washed blogger get a full speed decor crush. So my first question will of course be how did you get the inspiration to your perfectly old/new mixed decor?
Annika: I get inspired by everything around me, really; Travel especially. Places, spaces and faces, you know. And with a background in the fashion industry, perhaps I have a confident eye. But my interior design interest is more like a passion, if you will.
The thing is, I don’t compromise or cut corners. I buy carefully thought out design, which often has the added benefit of being timeless. Maybe I’ll spend a little more money here and now, but in turn, the things I buy will last me a lifetime … or at least until I get tired of them. Having said that, I’d like to add that style, character and sophistication are by no means dependent on money. There’s beauty in (almost) everything. If you care to look.
A home evolves over time, layer upon layer. I never follow trends. The problem with trends is that a particular style tends to go overboard in the attempt to perfect it. In my opinion it ruins the whole. There’s no surprise. I like a bit of the unexpected. And most importantly, I think a home should reflect the people living there. It’s not working for me if it looks like an exhibit.
I like an elegant, but a somewhat bold and over-the-top aesthetic. I am a bit of design snob, admittedly, but furniture and decorative items should be so much more than just status symbols. I regard some of them art. Functional art. And they should strike joy for the owner.
I like to combine things, different styles, different periods, old and new. I only have one rule of thumb; NO MESS; I can’t live in a messy house, or with too much stuff. I am not a fan of tablescapes and collections, and the only collection on display in my house is a huge frame wall with pictures and photos that mean something to me and to us as a family. I’d rather have few but good things, or few and bold things, than a house brimming with nick-nack. I think that I may represent the antonym of a hoarder. I find a sense of relief in shedding the unnecessary. I don’t keep things around if I don’t use them. If I don’t use them, they have to go. Same goes with my clothes, shoes and makeup.
M: How did you get the idéa to your fab golden framed black/white photos? (that I just fell in love with)
Annika: The big frames were bought in second hand shops – the kind of shops that smell of cigarette smoke. I got them cheap, removed the old pictures and fixed the frames up with spray paint. I like a bold statement. These are completely over the top, and that’s why they work so well in a home like mine; They get to shine in their own right. If you have a frame like that, you don’t need much else on the wall. Besides, I can’t afford the art that I want.
M: You have written a book about interiors! Tell us a little about that?
Annika: Yes, I have written a book about interior decoration titled, The Little Book on Decorating with Less. It invites the reader into my home in Copenhagen – characterized by a “less is more” interior design philosophy and a love for clean lines, classic design and a palette of monochrome hues. It’s basically a guide on how to celebrate the things you’ve got, rather than buying new things all the time. And the theme is about uncluttering and getting rid of the stuff you don’t like, can’t find a way to re-invent, or never use. It’s a little “coffe-table” book – in fact so small that you can fit it in your purse. It was inspired by my daily practice of posting a snapshot on Instagram – a lot of people seemed to like my interior posts, and I thought something pretty could be created in print, too. It sold like hot rolls; It was sold out in 2 hours – 3 days ahead of publication when I posted the launch date and a pre-order option on Instagram.
M: You as a mom, do you have any decor tips for parents to be? That still want their home to stay just a LITTLE bit stylish?
Annika: My tips to parents with small kids is this: Have a designated place for everything. And teach mini-you to put their shit back in their designated space when they are done playing with it. Nobody wants to step on Lego in the dark.
You really don’t have to alter your interior style just because you have small kids. I had a white slip covered sofa when my son was a toddler. Worked like a charm. Teach them to respect their surroundings and clean up after themselves. Those lessons will come in handy later in life anyway.
M: And last! If Im going to Copenhagen can you mention 3 interior stores that I simpley must visit?
Annika: My favourite interior shops in Copenhagen are: Paustian, Casa Shop, Sacre Coeur and Studio Oliver Gustav.
Jag hade själv en rejäl bloggtorka nyss! Men det var som ett kreativt slag i magen att läsa om och se Annikas drömhem i Köpenhamn. Det är det som är det bästa med att blogga om inredning, att man aldrig vet vilka spännande personer och uppdrag som står bakom nästa inspirationshörn.
Utan att vara ett dugg feminist slår jag här ett slag för alla kreativa kvinnor, med starka åsikter och som vågar säga den raka sanningen i en värld full av ytligt bullshit:)
Text: Marie – GP. se